The form DSW used was effective because...
*Their alignment was sharp.
They didn't use center alignment with their logo but would use some of it when it was appropriate.
They had a clean and simple set up. It was clear and not convoluted; everything was aligned with something.
*They had contrast.
They placed emphasis on the images of the shoes and the brands that went along with them, this emphasis made the shoes more important. They also had simple phrases to go along with them each of the pictures. These phrases weren't big but they were catchy and succinct. The different things you could buy were smaller but the pictures drew you in.
*They made use of proximity.
The pictures are grouped together and the words are grouped together, and they chose an effective way to organize the information that made the website pleasing to the eye.
*They used repetition.
It is simple and fresh, all of the different tabs are organized the same way. The spring colors for this season are unified throughout the site. They also did the same pictures of shoes and just contrasted with colors (but the same scheme of colors).
*Their composition was powerful.
How they placed and arranged the visual elements were effective because it was easy to navigate your way around the page. They used their white space and had unified colors.
Wow, this is a super thorough analysis! Just reading this makes me want to visit their website!
ReplyDeleteEven your way of describing it made it seem effective. I like their use of spring colors as well.
ReplyDeleteI feel this is a really effective analysis of an analysis. It was so good that I didn't even look up the website to see how it actually looked. I can just picture what it looks like right now. Good Job!
ReplyDeleteSounds good. Yeah, I like websites that are simple and follow a specific pattern throughout. It's when they get totally random and nothing is similar to anything else that it just hurts to look at.
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